Reference · The Path

Your 3-Week Roadmap to Publishing

Mission: build a tech personal brand across Instagram, YouTube & LinkedIn — and publish your first content by 1 Aug 2026. Start faceless, grow into camera.

Content creation has a lot of moving parts, but they stack in a sensible order. We climb one chapter at a time. Each chapter = a few short lessons. Roughly one chapter every 2 days at 6–10 hrs/week.

The chapters

1. Ch 0 — Foundations. What content creation really is. The 4 building blocks of any post or video. The creator's loop. → Lesson 1
2. Ch 1 — The three platforms. How Instagram, YouTube & LinkedIn each work: formats, what the algorithm rewards, what "good" looks like on each. → L2 · the feed · L3 · LinkedIn · L4 · Instagram · L5 · YouTube
3. Ch 2 — Niche & positioning. Sharpen your tech angle, define your audience, pick 3–4 content pillars. Choose the platform for your first post.
4. Ch 3 — Ideas & hooks. Never run out of ideas. Write hooks that stop the scroll.
5. Ch 4 — Scripting & story. Structure a single piece so people stay to the end.
6. Ch 5 — Making it (faceless first). Phone filming basics, screen recordings, voiceover, simple editing. Faceless formats that need zero camera confidence.
7. Ch 6 — Visuals. Thumbnails, carousels, captions, on-screen text.
8. Ch 7 — Publish & repurpose. Posting cadence, and turning one idea into content for all three platforms.
9. Ch 8 — Growth & analytics. Which numbers matter, and how to improve from them.
10. Ch 9 — On-camera confidence. A gentle, staged path from voice-only to talking to the lens. (Threads through the whole course.)
11. Ch 10 — Ship it. Plan, make, and publish your first real pieces.

The one rule that matters most

You will not "study your way" to being a creator. Learning here is ~40% reading, 60% making. By the end we publish real things — imperfect ones. Done beats perfect.