Reference · Cheat Sheet

The Three Platforms at a Glance

Compressed from Lessons 3–5. Same 3 signals (Stop → Stay → React), three different shapes.

	LinkedIn	Instagram	YouTube (long)
Native format	Text post	Reel (short video)	Long-form video
Reach from	Network + commenters	Strangers (cold)	Search + suggested
Stop =	First 1–2 lines	First frame / second	Title + thumbnail (CTR)
Stay =	Dwell (reading)	Watch time + rewatch	Avg view duration
React (top) =	Comments	Shares + saves	Subscribes
Camera barrier	None (text)	Low (screen + text)	Low→high (voice→face)
Content lifespan	Days	Days–weeks	Months–years
Watch out	Links throttled → 1st comment	Slow start = no reach	Great video, weak packaging = unseen

Start-here rule Publish first where the barrier is lowest: LinkedIn (pure writing) → Instagram Reels (screen + text) → YouTube (voiceover, then face). Same idea can be repackaged across all three — one thought, three posts.

Signals are read in order everywhere: a weak Stop means Stay and React are never tested. Fix the earliest weak signal first.