Reference · Cheat Sheet
From Lessons 10–11. One Reel = five lines. Fill each slot, read it top to bottom, and if it runs under 30 seconds you have a script.
| Slot | Its one job | Your line |
|---|---|---|
| Hook | Earn the next second (frame 1). | |
| Context | One breath of setup — what broke. Keep it tiny. | |
| Value | The steps / the fix, shown on screen. | |
| Payoff | The "aha" the hook promised, plainly. | |
| CTA | One small ask — save / follow / comment. |
Hook "This one line cost me 3 hours in production."
Context "My Node API kept serving stale data after every deploy."
Value Screen-record: no Cache-Control header → add Cache-Control: no-store → redeploy. Big text on each step.
Payoff "One header. Stale data gone. That was the whole bug."
CTA "Save this so it doesn't cost you 3 hours."
Before you hit record, run the script past every line. Each unchecked box is a place viewers leave.
| ☐ | No intro. First frame is the hook — no "hey guys." |
| ☐ | Context is one line. Setup shorter than the fix. |
| ☐ | One open loop — a question raised early, answered at the payoff. |
| ☐ | Beats joined by "but / therefore," not "and then… and then." |
| ☐ | Promise delivered fast — value arrives in the first seconds. |
| ☐ | Dead air cut — no pauses, "um," or slow zooms in the edit. |
| ☐ | Exactly one CTA at the end. |