Reference · Cheat Sheet

One Idea → Three Platforms

From Lessons 16–17. The idea stays fixed; only the hook and format change to fit each platform's Stop. Keep this beside you when you repurpose.

	Instagram Reel	LinkedIn post	YouTube
The Stop	First frame / second	First 1–2 lines	Title + thumbnail (CTR)
Adapt the hook to	Big on-screen text, 3 words, visual	Written opener before "…see more"	Curiosity title + one bold image
Format	20–40s screen recording + captions	Native text (link → 1st comment)	Short (reuse Reel) or long-form
Example hook	"Your deploy ships OLD code."	"My deploy 'succeeded' for 2 days while shipping stale code — here's the fix."	"The Docker cache bug that ships old code (1-line fix)"
CTA	"Save this."	Ask a question → drive comments	"Subscribe for one fix a week."
Reuses	Made first (sharpest 20s)	Reel's core → written out	Reel = the Short; expand for long

The rule Fix the idea, change the wrapper. Never cross-post the identical file — a hook tuned for one feed's Stop lands flat on another. Make the Reel first; its sharpened core feeds the other two almost for free.

Weekly cadence · the small print

Consistency beats frequency. Aim for 2–3 posts/week held for months, not a burst then silence — that's what keeps the creator's loop compounding.

One batch day feeds the week: e.g. film 3 Reels Sunday → post Tue / Thu / Sat, one per pillar (Build it / Use it / Ship it). Repurpose each Reel into a LinkedIn post and a YouTube Short from the same session.

Pick the cadence you could keep during your worst week — that floor protects the loop. Full detail in Lesson 16.